Etienne Devaux

Audience-Driven Brand Strategist & UX Expert
— 360° Global Campaigns

I am a strategic, creative and audience-driven UX designer with over 10 years' experience working with world-class advertising agencies such as Ogilvy and BETC, as well as within dynamic corporate environments such as Airbus.As a digital professional with a strong focus on end-user needs, I have a proven track record in driving digital brand strategies, delivering high-quality creative projects and coordinating multidisciplinary teams within complex organisations. I believe that powerful advertising successfully connects corporate brand strategy with real audience expectations.I combine this digital-first mindset with a sensitivity to premium visual design and copy direction. With my extensive knowledge of the aerospace sector, I can transform technical narratives into inspiring, global, human-centric campaigns.

Currently working at Airbus.

• UX Strategy
• Strategic Partnerships & Integrations
• Value Proposition Refinement
• Competitive Intelligence & Positioning

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